Advertising is all about creativity, right? 🤔Campaigns need to be creative if they’re going to attract attention in this world of overwhelming choices and (visual) impulses.
You have hired your creatives for being creative however sometimes the magic simply doesn’t happen. Luckily it doesn’t take a lot to increase the artistic abilities of your creatives.
Here are 10 suggestions that will help your agency to increase creativity. If they pick a few each day, they will with great ideas in no time 💪
What can the creative do?
You don’t have to be a professional artist to be creative. All you really need is a pencil, paper and a few minutes. Sketch out the first thing that comes to mind, or try to recreate an object sitting on your desk. Doodle lines, circles or stars – whatever sounds fun to you at the moment.
While these doodles probably aren’t going to become your next advertising campaign, they are going to get your creative juices flowing.
2. Listen to Music
It’s hard to be creative when you’re sitting in silence. One of the easiest ways to increase your creativity is to turn on the radio (or Pandora or Spotify). Whether you plug in your headphones or share your song selection with the entire office, a little music will go a long way in boosting your creativity.
3. Take a Break
It’s impossible to stay creative while working non-stop. Your brain needs time to relax and refresh.
Now this doesn’t mean take a three-hour lunch break, or only work two days a week, but it does mean you should be budgeting a certain amount of downtime into your busy day. If you’re feeling overworked, try the Pomodoro Technique, which is said to maximize focus and creativity. Your ideas are sure to be better when your brain is fresh.
4. Move Your Body
Don’t just give your mind a break; Give your body a break, too. Take a few minutes to stand up and walk around the office – or better yet, walk outside. You’ll be surprised how much more creative you feel when you’re outdoors instead of staring at a computer screen.
Not only does moving give your mind and body a break, but it also allows you to change your perspective. Who knows, maybe a new, great advertising idea will pop into your head the second you see something unusual outside.
5. Surround yourself with creativity
You might not naturally be a creative person, but maybe your co-worker or one of your employees is. Surround yourself with their creativity. Bounce ideas off of them, and listen to the ideas they have. Over time, their creativity will start to rub off on you. It’s almost impossible to create great work all by yourself, so keep others close by.
6. Admire others’ advertising creativity
Take a break and admire others’ creativity.
Maybe you’re feeling stuck while thinking about ideas or you can’t quite make your copy sound the way you want.
Stop staring at your own work for a minute and admire another’s. Look at the work of other great advertisers, or even just scroll through some photos on Instagram or Facebook. Looking at other people’s artwork will give you new ideas and help increase your creativity when you finally come back to your own work.
Here you can find great creative stuff: https://adage.com/creativity/top20
7. Break the Rules
There really are no rules when it comes to advertising, and that’s great news for your creativity. With that being said, don’t keep your ideas in a box. Give your mind room to roam free. Try something you’ve never done before; use a new font; change up your artwork; try digital advertising instead of print ads, or vice versa. The easiest way to increase your creativity is just to try something new.
You might not be the next Van Gogh, but that doesn’t mean you can’t be creative. Choose a few of these suggestions to try each day, and your creativity (and advertising) will thank you.
What can the manager do?
8. Make time for new ideas
Allocate time for thinking about different approaches. For example:
- set aside time for brainstorming;
- hold regular group workshops with your creative teams;
- arrange team days out. Visit a museum
- give individuals the space to reflect privately on their work
9. Train staff in innovation techniques
Your staff may be unfamiliar with the skills involved in creative problem-solving. Consider training sessions in techniques such as brainstorming, lateral thinking and mind-mapping.
10. Tolerate mistakes and reward creativity 👑
A certain amount of risk-taking is inevitable with creative thinking. Allow people to learn from their mistakes. Don't put off the creative flow by penalizing those whose ideas don't work out.
Motivate individuals or teams who come up with winning ideas by actively recognizing creativity, for example through an internal awards scheme.