There are many agencies that do not keep track of hours. 😁 That can be fine if the agency is on the smaller side and the number of projects is manageable. But if the agency becomes larger and the projects become plentiful, there’s no way to do without precise time registration.
Yes but …
No not at all! We will show you in the curious case of missing hours at Just Think.
1. The agency
Just Think is a successful advertising agency from Amsterdam. It is their mission to devise effective strategies for their customers and to make impactful work.
There are 30 strategists, creatives, designers, producers and analysts working at Just Think. The agency regularly wins awards and they are known for their innovative concepts and high-end productions.
Although it is a medium-sized agency, no hours were tracked for years. The retainers and the large budgets were sufficient to cover the hours so no one thought twice, and indeed the agency was well profitable and renowned for their exceptional work.
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