70 Useful ChatGPT Prompts for Marketing
70 marketing ChatGPT prompts to improve efficiency
Without strong prompt-writing skills, it’s difficult to use ChatGPT to its full potential. The tool can certainly do a lot, but you need to provide the right inputs to get the outputs that you’re looking for.
And since the tool is still relatively new, there are a lot of ways marketers can use the tool that they might not have even thought of yet. The tool does more than just writing — it can help you brainstorm new ideas across all areas of marketing, for example.
Let’s take a look at 70 different ChatGPT prompts for marketing that you can use to generate new ideas and improve outcomes.
Related: Mastering Digital Marketing Project Management: The Ultimate Guide
ChatGPT prompts for social media marketing
Strategizing, managing, and optmizing social media marketing efforts take up a lot of time — and skills. Not only do you need to create a content calendar, but you’ll also need to create the graphics for the posts, caption them, and get approval.
Not to mention, there are so many different platforms that you’re expected to incorporate into your social media strategy. Perhaps some of these ChatGPT prompts for social media marketing can help lessen the burden:
1. Writing social media captions
“Write an engaging Instagram caption for an image featuring [describe the image].”
2. Creating a social media content calendar
“Create a social media calendar with [insert number] posts per [week, month, etc.] for a company's LinkedIn account.”
3. Creating X (formerly known as Twitter) threads
“Create a Twitter thread on the benefits of using our product.”
Please note: Although Twitter is now X, ChatGPT's knowledge is based on information available up until September 2021. For that reason, you should still refer to it as Twitter rather than X when creating prompts.
Of course, for best results, you’ll need to provide context on what your product is.
4. Generating hashtags
“Generate a list of hashtags for use on an upcoming campaign with the goal of increasing our reach.”
Another way to use this ChatGPT prompt for optimal results is to describe the type of campaign or the social media platform you’ll be using to ensure your outputs are relevant.
5. Drafting an Instagram bio
“Create a compelling summary of [insert company’s name]’s mission and vision to use in our Instagram bio. Our mission is [insert mission] and our vision is [insert vision]. ”
The more information you give to help with context is better. That helps you continuously teach the AI to subjects and topics you are looking for.
6. Generating TikTok ideas
“Generate ideas for 5 TikToks related to our product or brand.”
Remember that ChatGPT’s knowledge only goes up until September 2021. This means that it lacks information on events that have happened since that date, so when you ask this prompt, you won’t be getting suggestions based on what’s currently trending on TikTok.
Instead, this prompt can provide you with ideas for evergreen content independent of trends.
7. Writing video scripts for YouTube videos
“Write a script for a video promoting our product to be published on YouTube.”
8. Brainstorming strategies for Instagram giveaways
“Brainstorm some best practices for running a successful Instagram giveaway for a [insert product or service] in [insert industry, geographic area, etc.]”
9. Formulating ways to incorporate UGC into social media
“Suggest ways to incorporate user-generated content into our social media strategy [explain the strategy or long-term goal].”
This will give you a starting point, but make sure to be as descriptive as possible. For example, you might want to define what your marketing OKR is for a more comprehensive response.
10. Writing a professional response to a negative comment
“Write a response to the following negative comment or review left on social media, focusing on resolving the issue professionally: [insert the negative comment].”
ChatGPT prompts for content marketing
Content marketing tends to encapsulate a handful of different marketing activities, ranging from writing blog content to creating podcasts, ebooks, and other mediums.
There are a plethora of ways that ChatGPT can assist with your content marketing plan and strategy — without having AI write your blog content entirely.
Here are 10 ways ChatGPT can help within the realm of content marketing:
1. Writing blog headlines
“Write a compelling headline for a blog post about [insert topic].”
The headlines ChatGPT suggests might miss the mark on what you’re looking for. A good strategy to combat this is by asking for 10-15 headline suggestions and then using those as a jumping-off point to create your own.
2. Creating meta descriptions for blogs
“Write a meta description for our [insert blog title, keyword, or topic] blog that will maximize click-through rates.”
3. Compiling ideas for how-to guides
“Compile a list of ideas for a series of informative how-to guides or tutorials on [insert topic].”
4. Creating webinar talking points
“Create a list of talking points for an upcoming webinar about [insert topic].”
5. Generating newsletter subject line options
“Create engaging subject line options for an upcoming newsletter which will highlight [insert topic or theme].”
This one is helpful for those working in email marketing. Coming up with different subject lines can be daunting at times, especially if you are A/B testing and sending daily emails or scheduling multiple emails at a time.
You can also leverage ChatGPT to help you create subject lines for internal communication. For example, when writing important project progress update emails, you want to make sure the email doesn’t get buried amidst other emails. So, a prompt for this could be:
“Suggest engaging subject line options for an internal email to update the team on the project progress of [insert client or campaign name] campaign. This email is going to key stakeholders and requires immediate attention.”
6. Suggesting ways to repurpose blog content
“Suggest ways to repurpose our existing [insert topic or keyword] blog into other formats, such as turning articles into videos or podcasts.”
7. Compiling ideas for gated content
“Compile a list of 10 ideas for gated content, such as downloadable templates or an ebook for a company in [insert industry].”
8. Providing a list of SEO-optimized keywords
“Provide a list of 15 keywords for blog posts to optimize our website’s SEO performance. [Insert additional information for context]”
Keep in mind that, for this prompt to give you relevant suggestions, you also need to offer more context including the type of website, target audience, industry, and geographic area.
9. Generating ideas for blog posts
“Generate 5 ideas for blog posts that are relevant to [insert industry].”
10. Turning your content strategy into a pitch to stakeholders
“Summarize our proposed content strategy so we can pitch the benefits of it to stakeholders and upper management.”
This one needs to be accompanied by further details on the content strategy you’re trying to pitch.
ChatGPT prompts for email marketing
Email marketing campaigns require you to combine good content marketing with the right tactics to encourage your audience to open your emails. As such, email marketing can require quite a bit of thinking outside of the box.
And if you’re looking for ways to improve internal communication, especially among project collaborators, writing project management emails? Check out these tips on how to write effective project management emails.
1. Creating email greetings
“Create a personalized email greeting for a [insert campaign topic, target audience, etc.]”
2. Drafting CTAs
“Draft options for a persuasive CTA to promote our [insert product or service].”
3. Increasing click-through rates
“Suggest innovative ways to increase click-through rates for emails.”
4. Creating customer feedback surveys
“Create copy for a customer feedback survey email.”
5. Writing thank you emails
“Write a thank you email to send to customers after they make a [insert product or service] purchase.”
6. Proposing A/B testing headlines
“Propose two different email headlines that we can use for A/B testing.”
7. Composing reengagement emails
“Compose a reengagement email intended for inactive customers.”
8. Generating campaign ideas
“Generate ideas for a holiday-themed email marketing campaign.”
9. Creating welcome emails
“Create a welcome email for new customers.”
ChatGPT may produce results for this prompt that are far longer than the ideal length for a customer welcome email. If this happens, try providing a paragraph limit as guidance.
10. Providing email templates
“Provide a framework or template that we can use for all of our marketing campaign emails.”
ChatGPT prompts for brand marketing
Brand marketing involves finding ways to convey your brand identity in a way that resonates with your audience in order to build brand loyalty. Improving brand visibility is another goal as part of this process as well.
Take a look at a handful of ways ChatGPT can help in this pursuit:
1. Creating taglines
“Create a memorable tagline or slogan for our brand. [Insert specific details such as value proposition, target audience, mission, vision, etc.]”
2. Identifying messaging points
“List some key messaging points we could use for our next brand awareness campaign.”
3. Writing a video script
“Write a script for a video that conveys our brand values: [Insert brand values].”
4. Creating copy for Instagram Stories
“Create text for a series of Instagram Stories highlighting our [isert brand or product]’s [insert unique selling points, campaign, etc].”
5. Generating ideas for brand partnerships
“Generate ideas for partnerships with other brands to expand our reach.”
6. Incorporating your brand into customer support
“Suggest ways to infuse our brand [insert traits] personality into our customer support interactions.”
This prompt is helpful for those looking to create guidelines for customer support communication. It will give you ideas and a starting point.
7. Writing brand guidelines
“Write a set of guidelines to ensure brand consistency.”
8. Suggesting brand mascots
“Suggest ideas for a brand mascot or spokesperson that’s aligned with our mission and values.”
Tip: If you already have an active chat with the AI tool where you’ve provided details about your brand — mission, values, target market, etc. — then there is no need to repeat them all over for each prompt. By using the suggested prompt above, ChatGPT should be able to give you suggestions based on the information already learned.
9. Building brand credibility
“Brainstorm ways we can build brand credibility within our [insert industry].”
10. Drafting a press release
“Draft a press release announcing our rebranding campaign and include [insert details about the rebrand campaign, stakeholders, etc.]”
ChatGPT prompts for event marketing
Marketing an upcoming event is undoubtedly stressful. Failing to generate enough interest ahead of time can cause your event to fail, which you obviously want to avoid.
If you’re running out of innovative ways to market your event, check out these ChatGPT prompts:
1. Writing event announcement emails
“Write an engaging event announcement email to generate early bird event registrations.”
2. Generating landing page ideas
“Generate ideas for a website landing page to build anticipation for our event.”
3. Writing a video script
“Write a script for a video that highlights the key attractions of our event.”
4. Drafting a press release
“Draft a press release to announce our event’s keynote speaker.”
5. Writing speaker biographies
“Write compelling speaker biographies for our featured event guests.”
6. Creating a logistics checklist
“Create a logistics checklist to ensure a smooth execution on the day of the event.”
7. Generating email copy
“Generate copy for post-event emails and surveys.”
8. Writing text for flyers
“Write text for promotional flyers for our [insert name, theme, topic] event.”
9. Brainstorming hashtags
“Brainstorm ideas for our main [insert event name, theme, or topic] event hashtag.”
As you can see in the below image, providing context on what your event is and who’s attending can help generate more useful responses.
.png "Hashtag ChatGPT prompt")
10. Providing activity ideas
“List ideas of interactive activities and games we can host at the event.”
ChatGPT prompts for video marketing
Many marketing campaigns incorporate a video element, as a multimedia approach to campaigns is oftentimes more successful in generating audience interest.
Plus, with several social media platforms — namely TikTok — showcasing the power video marketing has, it’s more important than ever to ensure that your business has a strong video presence.
1. Writing a script
“Write a video script for a 1-minute explanatory video about our [insert relevant information about product or service].”
2. Writing YouTube video titles
“Create a list of YouTube video titles that will capture attention and generate clicks.”
3. Drafting storyboards
“Draft a storyboard for a product tutorial video.”
4. Writing video descriptions
“Write a video description that’s optimized for SEO.”
5. Creating a video content calendar
“Create a video content calendar for next quarter, including release dates and themes.”
6. Compiling interview questions
“Generate questions to ask in interview-style promotional videos.”
7. Brainstorming livestream content ideas
“Generate ideas for livestreamed video content that will allow us to engage with our audience in real time.”
8. Launching a YouTube channel
“Create a strategy for the launch of our new YouTube channel.”
9. Increasing the reach of your videos
“Brainstorm ways to increase the reach of our video content.”
10. Integrating video content in new ways
“Identify opportunities to integrate video content into our website.”
ChatGPT prompts for advertising
In today’s day and age, advertising campaigns can come in many different forms. Older formats like radio and billboard ads still exist, but most advertisers have a Facebook ad strategy or consistently run a Google ads campaign in order to see results.
The following ChatGPT prompts can help you identify ways to use these new and existing mediums to your advantage as an advertiser:
1. Creating copy
“Create copy for a Facebook ad. [Insert details about the ad campaign, product or service, and the desired goal]”
2. Writing a radio script
“Create a script for a radio commercial promoting [brand or product].”
3. Compiling ideas for billboard ads
“Suggest ideas for a billboard ad to support an upcoming campaign.”
4. Writing a persuasive script
“Write a 1-minute persuasive script that encourages your audience to try a new product.”
5. Creating landing page copy
“Create copy for a landing page that complements a paid search ad campaign.”
6. Brainstorming ideas for influencer marketing
“Generate ideas for an ad campaign that incorporates influencer marketing.”
7. Drafting ad headlines
“Draft a series of ad headlines and descriptions for a carousel ad on Instagram.”
8. Optimizing ads based on data
“Suggest strategies for optimizing ad campaigns based on performance data and metrics.”
9. Editing ad copy
“Cut down this advertisement copy so that it’s [insert number] paragraphs long.”
10. Recommending ad channels
“Recommend which advertising channels are best suited for the needs of our business.”
What to consider when using ChatGPT for marketing
Although ChatGPT is a useful tool, it’s not foolproof, and it certainly doesn’t replace the need for marketers altogether.
And despite the fact that good ChatGPT marketing prompts will take you a long way, AI tools can sometimes fall short. After all, you’re the one with the best insight into your campaign goals and brand identity.
Here are three factors you’ll want to consider whenever you use ChatGPT for marketing:
1. Consider your target audience
Marketers already know the importance of considering your target audience when creating brand messaging. But it’s important to keep in mind that ChatGPT lacks the robust understanding of your target audience that you and your team have.
While you can certainly add context about your target audience into your prompts, at the end of the day, understanding a target audience requires nuance that an AI tool isn’t guaranteed to have. That’s why it’s a good idea to consider how your audience might react to ChatGPT’s ideas before you go about implementing them.
2. Keep your brand guidelines in mind
Even when you might add information about your brand guidelines into your prompts, there’s no guarantee that ChatGPT will provide outputs that are in line with your company standards.
Keep your brand guidelines close by when working with ChatGPT so that you can easily determine which ideas align with your current practices and which should be left behind.
3. Don’t forget to provide context
As we’ve stressed several times by now, ChatGPT is an AI tool, meaning its knowledge base is limited.
While it does have some awareness of what’s on the internet, it doesn’t know the ins and outs of your marketing team’s plans, so you’ll need to provide as much context as possible.
Necessary context might include info about the nature of your product, brand story, current campaigns, or the intended audience for these marketing plans.
Looking for more ChatGPT inputs you can use? Check out our list of 50 prompts for project management.
Takeaway
ChatGPT is just one of many tools that marketers have at their disposal to make their lives easier. But, once you’ve taken ChatGPT’s suggestions, how can you track the success of your efforts?
That’s where a project management software like Rodeo Drive comes in. Rodeo Drive allows users to track their time on various campaign or project tasks, invoice clients, and even view reports on their profitability and team productivity.
Plus, Rodeo Drive helps you start your campaigns strong by making budgeting and activity planning easy. The platform has all of the feature you’ll need to manage your marketing campaigns effectively, without having to purchase third-party integrations.
Come see for yourself — try for free today or schedule a call with a Rodeo Drive expert to learn more.
